Digital ad spend to rise significantly in India

India's media ad spend is just 1.1 per cent of the global total, according to eMarketer. This year, ad spending will rise 8 per cent to just $6.6 billion and a little over $900 million of it will go toward digital ads, which works out to about 14.2 per cent of total ad spend, the thirdsmallest share worldwide, ahead of only Argentina and Indonesia. But by 2019, digital ads will command a share of more than a quarter of total ad spending in India, ahead of even France, Spain, Italy and Brazil.

1. Total media, digital and mobile internet ad spending in India, 2013-2018

Mobile internet ad spend will at least double this year and next. And by 2018, more than half of digital ad spending will go to mobile.

2. Digital ad spending in India, by format, 2013-2019 ($M)

This year, over 60% of digital spending will be on display ads, which are growing slightly faster than spending on search or "other" ad formats